Marketing Coordinator | Marketing & Communications | Onsite - Florida Blue Campus

Overview:

Monitors and evaluates online reputation, analyzes digital performance metrics, and assists with planning and coordinating special events.

Responsibilities:

Key Responsibilities:

• Promotes UF Health hospitals, service lines, and primary and specialty care practices through integrated marketing initiatives
• Develops and executes marketing campaigns across print and digital platforms
• Writes and edits high-quality content for advertisements, brochures, web, social media, and internal communications
• Monitors and evaluates online reputation and brand perception
• Analyzes digital performance metrics to assess campaign effectiveness and guide strategy
• Plans and executes special events and promotional activities
• Assists leadership in conducting research, developing marketing strategies, and overseeing campaign execution and measurement
• Creates content, including copy and basic graphic design, for social media and employee newsletters
• Coordinates still photography and video shoots; supports TV, radio, and video interviews by developing outlines and scripts
• Assists in maintaining and updating external website content
• Supports departmental planning and sponsorship-related events
• Attends staff and management meetings as requested
• Acts as a liaison with vendors to support marketing initiatives
• Serves as an ambassador of the organization, representing UF Health professionally
• Performs other duties as assigned within the scope of the role

Qualifications:

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 3–5 years of experience in marketing or communications
• Knowledge of AP Style or journalistic writing standards
• Experience in digital marketing, including strategy development, measurement, and reporting
• Strong written and verbal communication skills
• Demonstrated project management experience supporting marketing initiatives and deliverables
• Proficiency in PC systems and software, including Microsoft Word, PowerPoint, Excel, Adobe Acrobat Pro, and project management platforms
• Familiarity with office equipment (copier, fax) and basic knowledge of photography equipment and editing software