Senior Growth Marketing Manager – Subscription + Hardware (Experimentation, Full-Funnel, Strategy + Execution)
Location: This role can be done mostly remote (working pacific time zone) with occasional travel for workshops, coordinating agency photo shoots, and company meetings.
KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Senior Growth Marketing Manager - Subscription + Hardware (Experimentation, Full-Funnel, Strategy + Execution)
The Growth Marketing team plays a critical role in accelerating business growth by driving high-quality customer acquisition, optimizing conversion, and deepening engagement through a service-first lens that spans the entire customer journey.
We are seeking a driven marketing professional who is passionate and has proven success in understanding consumers, their motivations, and behavior throughout the customer journey from discovery to post-purchase.
Reporting to the Director of Growth Marketing, you will lead the development and execution of subscription-led product experience positioning and growth initiatives that turn one-time product buyers into loyal, long-term subscribers.
The ideal candidate brings a unique balance of strategic thinking and hands-on execution, and understands how to grow a services-driven business. You will partner with cross-functional teams to develop data-backed campaigns across channels and uncover new ways to engage customers across our smart security ecosystem.
Specific Responsibilities:
Subscription Value Proposition: Craft a compelling subscription value proposition that connects, engages, and educates customers about our total protection solution. Creates excitement and interest around our subscription-led product throughout the customer journey to improve downstream attach rates.
Customer-Centered Marketing: Develops and executes Go-to-market strategies, positioning, messaging, and creative assets for assigned products with a consumer-oriented mindset and delivers exceptional value across the entire customer journey to drive conversion, retention, and customer lifetime value.
Data & Experimentation: Leverage analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand generation campaign strategies.Full-Funnel Optimization of Acquisition Marketing Investments: Develop a strategy to optimize the return on paid, earned, and owned demand-generation media investments.
Demand Generation: Formulate a strategy to increase brand familiarity and develop marketing campaigns that attract new-to-brand households and drive demand for Arlo subscription services.
Agency Management: Lead / run external agency efforts in support of the program.Cross-Functional Alignment: Partner closely with Subscription Growth Team, Product Management, Consumer Insights, DTC & Channel Marketing, Customer Care, and Sales Teams to ensure growth strategies are aligned with the business's overall business goals and subscription-led model.