Paid Media Coordinator

The ideal candidate will have understanding of paid media channels, content syndication management, and direct buy management.

• Content Syndication campaign management: end-to-end execution from intake through vendor coordination, Convertr/lead flow setup, Salesforce QA, and post-launch monitoring
• Direct Buy management :coordinating newsletter sponsorships, display, and other direct buys from vendor briefing through creative delivery, PO processing, launch, and reporting
• LinkedIn/Meta and Demandbase Ads, as needed

• Execute campaign setup and measurement for paid media (paid social, direct buys, content syndication, programmatic) according to provided briefs and audience specifications
• Conduct detailed QA on all campaign assets, targeting, tracking, and launch setup to ensure accuracy and compliance with campaign goals before activation
• Develop and manage testing agendas and media plans to improve campaign performance
• Analyze campaign effectiveness, increasing investment in high ROI campaigns and reducing spend in underperforming ones
• Troubleshoot minor issues in campaign setups and escalate complex barriers promptly

• Support strategic media planning and contribute to the development of best-in-class paid social, direct buys, content syndication, programmatic programs

• Create easy-to-read reports for all channels to monitor performance closely
• Maintaining accurate and organized campaign documentation

• Bachelor's degree in Marketing, Advertising, or a related field
• 3-4 years of hands-on experience in digital advertising, particularly with platforms such as LinkedIn, Meta Ads, Content syndication, demandbase or other Programmatic DSPs
• Practical knowledge of campaign setup, management, and basic optimization in these channels
• Impeccable attention to detail and ability to manage multiple projects in a deadline-driven environment
• Strong analytical skills with the ability to derive insights and narratives from data
• Advanced Excel and Google Sheets skills, with knowledge of pivot tables, SUMIFs, VLOOKUPs, etc.
• Proven project management skills with the ability to balance short-term campaign planning and long-term strategic vision
• Excellent written and interpersonal communication skills

• Experience in the Financial Services and B2B industries
• Understanding of testing principles and a disciplined approach to testing
• Display flexibility and a willingness to adapt to evolving business needs

This range may be modified in the future.

Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.