Biddable Media Sr Analyst

Overview

The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands-on-keys media activation experience (all social and programmatic buying platforms) who will provide media guidance and activation support.

• Craft and implement data driven paid media plans that deliver full-funnel KPIs
• Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact
• Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
• Develop and ensure adoption of standardized tools, processes and timelines
• Experience communicating complex concepts to non-technical audiences
• Experience working with cross functional teams and track record of success in effectively managing agency partners
• The candidate must be immersed in digital culture, familiar with emerging trends and technologies
• Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
• Strong collaboration and project management skills
• Strong analytical skills
• Creative thinking and problem-solving skills
• Demonstrated ability to develop and cultivate relationships
• Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
• Ability to work independently while being a part of a performance driven team

Compensation and Benefits:

• The expected compensation range for this position is between $80,200 - $134,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Minimum Qualification: Bachelor’s degree in related field (Marketing and/or Media)

• 3-5 years of relevant marketing/media experience
• 3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD

EEO Statement

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

• Minimum Qualification: Bachelor’s degree in related field (Marketing and/or Media)

• 3-5 years of relevant marketing/media experience
• 3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD
• Craft and implement data driven paid media plans that deliver full-funnel KPIs
• Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact
• Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
• Develop and ensure adoption of standardized tools, processes and timelines
• Experience communicating complex concepts to non-technical audiences
• Experience working with cross functional teams and track record of success in effectively managing agency partners
• The candidate must be immersed in digital culture, familiar with emerging trends and technologies
• Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
• Strong collaboration and project management skills
• Strong analytical skills
• Creative thinking and problem-solving skills
• Demonstrated ability to develop and cultivate relationships
• Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
• Ability to work independently while being a part of a performance driven team

Compensation and Benefits:

• The expected compensation range for this position is between $80,200 - $134,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.