B2B Marketing Manager
Location: Cold Springs, KY (onsite)
We're looking for a strategic and hands-on Marketing Manager to lead and execute marketing initiatives that drive brand awareness, customer engagement, and product growth. This role will own the marketing strategy while partnering closely with sales and product teams in a fast-paced, collaborative environment.
What You'll Do-Develop and execute marketing strategy across B2B (primary) and B2C channels-
Define strategy, improve brand awareness, digital and print media-
Lead product launches and commercialization efforts-
Build and manage marketing campaigns, calendar, and KPIs-
Oversee website, digital content, and customer communications-
Support creation of marketing assets, including videos and training content-
Plan and execute 10-15 annual trade shows and customer events-
Lead a Marketing Coordinator (design-focused role)
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or related field.
2+ years of experience in B2B marketing, preferably in a manufacturing or industrial setting.
Strong understanding of Adobe tools, Google marketing platform
Experience with trade show management, PIM tools, LMS platforms, and intranet software (e.g., SharePoint, Notion, etc.).
Excellent communication, organization, and project management skills.Proactive, resourceful, and comfortable working in a fast-paced, cross-functional environment.
Nice to Have-Experience in automotive, industrial, or manufacturing environments-
Trade show and event marketing experience