Digital Marketing Specialist
Are you a data-driven marketer with 1–2 years of experience in PPC or paid social advertising? An industry-leading, global B2B technology platform is hiring a Digital Marketing Specialist to join their team in Menlo Park, CA (hybrid: 3 days/week in-office).
In this role, you will play an essential part in supporting global digital strategy—building, monitoring, and optimizing multi-channel paid campaigns to drive high-quality lead generation.
Key Responsibilities- Campaign Management: Build, monitor, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and other channels.
- Performance Analysis: Track daily performance, adjust bidding strategies, refine placements, and optimize audience targeting to improve conversion rates and cost-per-response (CPR).
- Targeting & Strategy: Perform keyword research for search campaigns and build refined audience targeting strategies for social and display ads.
- Reporting & Insights: Leverage advanced data analytics to generate regular performance reports, identify market trends, and recommend actionable optimizations.
- Cross-Functional Collaboration: Partner with growth marketing teams to develop compelling ad copy and creatives.
- Experience: 1–2 years of hands-on experience in digital marketing, PPC, or CPC advertising.
- Platform Knowledge: Demonstrated proficiency in at least one key channel: Paid Search (Google or Bing) or Paid Social (LinkedIn, Meta, or Reddit).
- Analytical Skills: Advanced proficiency in Excel or Google Sheets for reporting and data analysis (experience with BI tools is a plus).
- Mindset: solid attention to detail, excellent communication skills, and a self-starter attitude eager to learn in a fast-paced environment.
- Location: Ability to work hybrid from the Menlo Park, CA office at least 3 days per week.
- Bonus: Background working in a high-growth B2B SaaS or technology company.
INTERESTED? APPLY NOW! THIS POSITION IS GOING TO FILL QUICKLY!
salary: $53.94 - $67.16 per hourshift: First
work hours: 8 AM - 5 PM
education: High School
Responsibilities
Key Responsibilities- Campaign Management: Build, monitor, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and other channels.
- Performance Analysis: Track daily performance, adjust bidding strategies, refine placements, and optimize audience targeting to improve conversion rates and cost-per-response (CPR).
- Targeting & Strategy: Perform keyword research for search campaigns and build refined audience targeting strategies for social and display ads.
- Reporting & Insights: Leverage advanced data analytics to generate regular performance reports, identify market trends, and recommend actionable optimizations.
- Cross-Functional Collaboration: Partner with growth marketing teams to develop compelling ad copy and creatives.
- Marketing Communications
- channel marketing
- PPC
- Pay-per-Click (1 year of experience is required)
- Display advertising channels
- Years of experience: 2 years
- Experience level: Experienced
Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.