Email marketing specialist
Custom-writing.org Fremont
Key Responsibilities:
- Develop and implement comprehensive email marketing strategies aligned with goals.
- Design and send engaging email campaigns, including newsletters, promotional offers, and automated workflows.
- Segment email lists based on user behavior, preferences, and demographics for targeted campaigns.
- Utilize A/B testing to improve key metrics such as open rates, click-through rates, and conversions.
- Analyze campaign performance data and provide actionable recommendations for optimization.
- Collaborate with design teams to create visually appealing and mobile-responsive email templates.
- Ensure all email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM).
- Stay updated on the latest trends in email marketing to maintain competitive strategies.
Requirements:
- Proven experience as an Email Marketing Specialist or in a similar role.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, or Klaviyo.
- Strong copywriting skills with an ability to craft engaging and persuasive content.
- Experience with list segmentation, automation workflows, and personalization techniques.
- Analytical mindset and proficiency in interpreting campaign performance metrics.
- Familiarity with HTML/CSS for basic email customization.
- Knowledge of email compliance laws and best practices.
- Strong organizational skills and attention to detail.
- Bonus: Experience in the education or e-learning industry.
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