Receptionist / Director of First Impressions - Ford of Boerne

Director of First Impressions (Receptionist)

Position Type: Full-Time

Position Summary

The Director of First Impressions is the face and voice of the dealership, responsible for creating an exceptional and welcoming experience for every guest. This role sets the tone for the entire customer journey by delivering concierge-level service, managing front desk operations, and ensuring seamless communication across departments.

Key Responsibilities

• Greet every guest promptly with a warm, professional demeanor
• Create a welcoming, high-energy atmosphere in the showroom
• Offer refreshments and ensure guest comfort while waiting
• Maintain a clean, organized, and presentable front desk and lobby at all times
• Escort guests to the appropriate department or team member

• Answer all incoming calls promptly and professionally
• Direct calls efficiently to the correct department or individual
• Take accurate messages and ensure timely follow-up
• Assist with basic customer inquiries and provide dealership information

• Assist with clerical tasks such as filing, scanning, and data entry
• Support sales and service teams with light administrative duties
• Monitor showroom activity and ensure guests are attended to promptly

• Previous customer service, receptionist, or hospitality experience preferred
• Strong communication and interpersonal skills
• Professional appearance and positive attitude
• Ability to multitask in a fast-paced environment
• Basic computer skills (CRM systems, Microsoft Office, etc.)
• Bilingual (English/Spanish) is a plus

• Be part of a fast-growing, family-owned organization
• Opportunity for career growth and development
• Work in a professional, team-driven environment
• Make a direct impact on the customer experience every day

• Competitive hourly pay (based on experience)
• Retail schedule, including evenings and Saturdays as needed

This role is critical to ensuring every guest interaction reflects the high standards and values of our organization. The Director of First Impressions plays a key role in delivering a world-class dealership experience from the moment a guest walks through the door.