Head of Publicity
About Texas Sports Academy
Texas Sports Academy is an AI-powered, sports-focused K–12 education venture built on the Alpha School / TimeBack “2 Hour Learning” platform. Our students spend two hours per day on mastery-based academic instruction and the rest of their day developing as elite athletes across basketball, volleyball, flag football, tennis, and other sports verticals.We’re backed by a visionary entrepreneur and partnered with world-class coaches and athletes.
Texas Sports Academy operates at the intersection of education reform, AI, and elite athletic development — a story that has never been told before at this scale. We need someone who can tell it.
The Role
Texas Sports Academy is hiring a Head of Publicity to own the company's narrative across every audience — families and students, athletes and coaches, media and sports industry stakeholders, policymakers, investors and philanthropic partners.This is not a content management role. It is a senior leadership position responsible for building and sustaining the brand identity that will define Texas Sports Academy for the next decade.
You will sit on the leadership team, work directly with the founding team, and be accountable for how Texas Sports Academy is understood by the world.
What You'll Do- Craft and own the Texas Sports Academy master narrative — the core story that works across all audiences and channels, and that every team member can articulate clearly
- Build and manage a content engine: student and athlete profiles, outcome data, video, thought leadership, and editorial
- Lead communications strategy, including media relations, crisis communications, and earned media
- Develop Texas Sports Academy's social and digital presence from the ground up, with a bias toward earned and organic reach
- Serve as a public-facing voice for Texas Sports Academy at events, in media, and on video — you need to be comfortable on camera
- Work cross-functionally with the academic, athletics, and business development teams to surface stories worth telling
- Build and manage a small team of content creators, designers, and communications professionals over time
- Support fundraising — prepare investor decks, donor materials, and SGO/scholarship program storytelling
Requirements
There is no single background that defines the right candidate. We care more about what you've built and the outcomes you've driven than where you've worked. That said, here's what success in this role looks like:
- You've built a brand narrative from scratch — not inherited one — at a startup, mission-driven organization, or fast-moving company
- You bring an AI-first mindset
- You can code-switch: you write and speak differently to families than you do to investors, and differently again to media and policymakers
- You've produced content that drove measurable outcomes — enrollment, fundraising, partnership decisions, or policy influence — not just impressions
- You are comfortable being the face of an organization, including on video and in live settings
- You are a strong enough communicator to push back when the story isn't landing
- You have experience building and leading small creative teams
- You understand how to balance long-form narrative with short-form digital content without losing brand coherence
- Experience in education, sports, or mission-driven organizations
- Existing relationships with education or sports media
- Familiarity with school choice, charter school, or scholarship policy landscapes
- Experience supporting a Series A or B fundraise
What This Is Not
This is not a social media manager role. It is not a marketing coordinator role. And it is not a role for someone who needs a fully built platform to work from. Texas Sports Academy is growing fast, the story is genuinely compelling, and the person who takes this job will have an unusual amount of latitude — and accountability — to build something from the ground up.