VP, Sales & Marketing (West Palm Beach)

Reports To: President

Position Summary

This role leads the development and execution of strategic sales and marketing initiatives within the pump rental and fluid solutions market, with a strong focus on commercial excellence, key account growth, and demand generation.

The ideal candidate brings deep experience in industrial rentals, infrastructure, construction, municipal, or energy sectors, and has a proven track record of scaling revenue through both direct sales and strategic marketing efforts.

Key Responsibilities

• Develop and execute a comprehensive sales and marketing strategy to achieve aggressive revenue and EBITDA growth targets
• Identify and penetrate high-growth markets including construction, municipal, industrial, environmental, and emergency response sectors
• Establish pricing, margin, and bid strategies to maximize profitability and win rate
• Build scalable revenue streams through national accounts, long-term contracts, and project-based work
• Partner closely with the Operations team to design, plan, and execute complex projects and ensure excellent customer experience.

• Lead, coach, train, and expand a high-performing sales organization (regional managers, account executives, inside sales)
• Drive pipeline development, forecasting accuracy, and disciplined sales processes (CRM utilization, KPIs, conversion metrics)
• Develop key account management strategies to grow wallet share and retention among top clients
• Implement performance management systems tied to revenue growth and customer acquisition

• Oversee brand positioning, digital marketing, lead generation campaigns, and market intelligence
• Align marketing efforts with sales objectives to generate qualified leads and improve conversion rates
• Strengthen the company’s presence in target industries through trade shows, partnerships, and thought leadership
• Develop compelling value propositions and messaging tailored to rental pump solutions (e.g., bypass pumping, dewatering, emergency response)

• Drive customer acquisition strategies and expand into new geographic and vertical markets
• Improve customer lifecycle management, including onboarding, retention, and upselling
• Build strategic relationships with key clients, contractors, municipalities, and industrial operators
• Champion a customer-first culture focused on responsiveness, reliability, and technical expertise

• Partner with operations, fleet, and engineering teams to align capacity with demand and optimize asset utilization
• Provide market feedback to guide fleet investments, product offerings, and service innovation
• Support M&A activity, including commercial due diligence and integration of acquired businesses

• 10–15+ years of progressive sales leadership experience, preferably in pump rental, equipment rental, or industrial services
• Proven track record of driving significant revenue growth and building high-performing teams
• Strong understanding of rental business models, asset utilization, and project-based sales cycles
• Experience with CRM systems, data-driven sales management, and modern marketing tools
• Excellent leadership, communication, and negotiation skills
• Bachelor’s degree required; MBA preferred

• Fluid handling, dewatering, or bypass pumping applications
• Serving construction, municipal, oil & gas, mining, or industrial clients
• Multi-location or regional/national sales leadership
• Turnaround or high-growth company environments

Benefits Include:

• Holland Pump offers a competitive salary and benefits package to include Medical/Dental Insurance, 401(k) with Match, Paid PTO/Holidays, Life Insurance, Short-Term/ Long-Term Disability Insurance and Uniforms. Our average employee has 10 years of service!

Holland Pump is an Equal Opportunity Employer, Veteran’s employer, and Drug Free Workplace

Job Type: Full-time

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