Director of Demand Generation
We are offering an exciting opportunity in the city of Austin, Texas. The role is for a Director of Demand Generation, who will be responsible for leading our team and driving the growth of our business.
Responsibilities:
- Develop and implement effective demand generation strategies and campaigns
- Utilize various platforms such as CRM, Google Ad, Google AdWords, and Facebook Insights to generate leads
- Analyze and interpret data to understand the effectiveness of campaigns and make necessary adjustments
- Manage a team of skilled individuals, fostering a productive and collaborative environment
- Ensure all activities align with the overall sales and marketing strategy
- Enhance brand awareness through innovative campaign planning and design
- Leverage SEO strategies to increase website traffic and conversion rates
- Monitor and manage paid media advertisements, optimizing for best results
- Continuously stay updated on industry trends and adjust strategies accordingly
- Foster a data-driven culture within the team, encouraging all members to understand and utilize key metrics.
- Proven expertise as a Director of Demand Generation
- Proficiency in using Facebook Insights, Google Ad, and Google AdWords for campaign planning and implementation
- Demonstrable experience in creating and managing advertisements
- Solid understanding of analytics for measuring campaign success and brand awareness
- Skills in design and paid media strategies for effective demand generation
- Proven track record of successful demand generation campaigns
- Ability to collaborate with cross-functional teams for campaign coordination and execution
- Excellent written and verbal communication skills
- Strategic thinking and problem-solving abilities
- Ability to manage multiple projects simultaneously and meet deadlines
- Bachelor's degree in Marketing, Business, or a related field is preferred.
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