Manager - Digital Media

This role is for one of the Weekday's clients

JobType: full-time

Requirements

Responsibilities:

• Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram.
• Design and implement social media campaigns to highlight events, new programs, and special announcements.
• Collaborate with freelance social media campaign specialists on special projects and weekly assignments.
• Upload event videos to YouTube.
• Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform.
• Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public.
• Design email templates and graphics consistent with brand standards.
• Perform A/B testing to enhance subject lines, content, and optimal sending times.
• Refresh social media and email templates, signatures, and branding to reflect the newly merged organization.
• Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software.

Skills:

• Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms.
• Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social.
• Experience or familiarity with communications within higher education, research, or technology sectors is preferred.

Education & Experience:

• Bachelor’s degree plus a minimum of three years’ relevant experience in digital media or communications, or an equivalent combination of education and experience.

Must-have skills

Digital media

Social media

Good-to-have skills

A/B testing