Social Media Coordinator

apartmentATHLETIFREAK placeBasking Ridge calendar_month8/25/26

ABOUT ATHLETIFREAK

ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions from marathon start lines to triathlon finish lines. We design gear that works as hard as the person wearing it. We are a lean, fast-moving team with big ambitions, and every role here carries real ownership.
We are looking for a Social Media Coordinator to own our day-to-day presence across platforms. You will create content, manage the calendar, engage our community, and translate the ATHLETIFREAK brand into posts that actually land with athletes.

This role is for someone who knows the platforms, moves fast, and takes real pride in the work.

WHAT YOU'LL OWN

Day-to-day social media calendar and execution across Instagram, TikTok, and relevant platforms
Content creation graphics, captions, Reels, Stories that reflects the brand and performs

Copy: sharp, on-brand, human. Not press releases. Not filler.

Community management comments, DMs, athlete interactions handled with authenticity and speed
Weekly and monthly performance reporting with real insights and actionable recommendations
Campaign content coordination with the creative and marketing teams around launches and key moments
Influencer and ambassador content logistics
Platform trend monitoring you act on what is working before it is over
Live event coverage and content capture during race weekends and brand activations

WHAT WE REQUIRE

2 4 years of social media management experience for a brand (apparel, fitness, or lifestyle preferred)
Strong copywriting captions that feel like a person wrote them and drive actual engagement

Hands-on content creation: you shoot, edit, and post without waiting for a production team

Proficient with Instagram, TikTok, and basic design and editing tools (Canva, Lightroom, CapCut, or similar)
Organized and consistent you hit deadlines and nothing falls through.
Attention to detail Proofread all content meticulously to maintain brand voice and professionalism
Genuine intuition for what performs on social and why

STRONG PLUS

Personal connection to running, triathlon, or fitness culture
Experience with paid social or boosting organic content
Photography or videography skills that go beyond a phone

Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator

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