Senior Manager Market Research - Alameda, CA
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the Senior Manager, Global Market Research you will deliver actionable insights that guide strategy and influence decision making across new market opportunities, product development, and marketing. You will gather and leverage customer data and insights on industry trends and markets to develop an understanding of new target groups, shape new product development, and guide partnership and acquisition efforts .You will be responsible for ensuring that Global Strategic Marketing teams have access to and utilize insights to inform business decision making. This individual should have a strong ability to communicate and will be accountable for synthesizing and translating insights into strategic recommendations and actions at senior leadership levels.
What You’ll Work On- Enable a customer-centric organization by understanding the needs and motivations of our customers, their purchase journey, loyalty drivers and roadblocks and distilling these in a way which drives effective marketing, partnerships and innovation.
- Build empathy for our customer and represent the voice of our customer to inform product and marketing decisions and investments. Ensures global strategic marketing teams have access, understand, and are activating on the voice of our customer.
- Communicate insights to global strategic marketing teams and leadership to provide actionable recommendations and help lead implementation
- Oversee all market research, including quantitative (attitudes and usage, segmentation studies, trackers and concept tests, etc.) and qualitative (exploratory, focus groups, IDIs, etc.).
- Translate business problems into research objectives and integrate cross-functional questions/needs into all research to ensure insights are relevant and actionable across teams; proactively share and present research findings across the business
- Proactively uncover innovative research methods to bring to life our customer in new ways and enable quicker, customer-informed decision making.
- Works with cross-functional stakeholders to define and execute learning needs that are aligned to organizational goals
- Be seen as a trusted leader with the ability to influence, develop and maintain a highly effective team.
- Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, to help cultivate a highly informed, more effective, and more empathetic organization
- Bachelor’s degree
- 10+ years of experience working in primary market research
- 5+ years of experience successfully leading teams
- Expertise in quantitative and qualitative market research methods
- Expertise in advertising and brand strategy learning and implementation
- Expertise in upstream innovation and new product development
- Whole brained thinker who combines data with deep empathy and strong storytelling
- Comfort with ambiguity and experience in organizational design
- Strong people leadership skills
- Experience working with interdependent cross-functional and global teams
- Flexible schedule for global calls, and willing / able to travel domestically and internationally
- Strategic thinker who approaches challenges with a “possibilities and learning” mindset
- Master’s degree
- SPSS preferred although not required
- Experience in healthcare or other regulated industries
- Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
The base pay for this position is $144,100.00 – $288,300.00. In specific locations, the pay range may vary from the range posted.
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