Paid Social Team Lead

We are seeking a Paid Social Team Lead with experience in leading paid social teams, overseeing complex paid social campaigns, and guiding a team to meet clients’ business and marketing goals. In this role, you will be responsible for providing a proactive service to clients, maintaining and growing strong relationships with peers, leadership and direct reports, and supporting the growth of existing clients.

This position is open only to candidates who reside in the United States and are authorized to work in the U.S. without the need for current or future employer sponsorship.

• Lead and develop a team of Paid Social Strategists, overseeing campaign execution, optimization, and overall client performance
• Act as a primary client-facing leader, presenting strategies, performance insights, and recommendations to senior client and internal stakeholders
• Own team accountability for campaign performance, deliverables, timelines, communication standards, reporting quality, and goal attainment
• Identify and escalate risks or challenges to senior leadership, demonstrating strong judgement and executive presence
• Partner with Performance Creative Strategy to develop effective, insight-driven creative briefs that drive campaign success
• Collaborate cross-functionally with Account Management, Analytics, Web, SEM and SEO teams to deliver integrated, full-funnel strategies
• Build deep understanding of client business objectives, aligning paid social strategies to broader marketing and growth goals
• Translate performance data into clear, actionable insights and compelling narratives for stakeholders
• Provide hands-on support when needed, including independently managing larger or complex accounts
• Stay ahead of platform updates, industry trends, and best practices to continuously evolve strategies and elevate team performance

• 6 years owning paid social accounts in an agency setting
• 2 years of people management experience
• Proficient with Meta Business Manager, Tik Tok, Reddit, YouTube, and LinkedIn
• Experience working with creative teams to provide creative direction, best practices, and the creative strategy needed to optimize paid campaigns
• Experience with Google Tag Manager, setting up CAPI, Google Analytics, Zapier, HubSpot, Salesforce, and other CRM platforms
• Experience with AI tools such as ChatGPT and Claude
• Proficient in Google Sheets/Docs/Slides, Slack and using an agency project management system to manage deadlines and communication