Qualitative Market Research Jobs in California
implementation
- Oversee all marketresearch, including quantitative (attitudes and usage, segmentation studies, trackers and concept tests, etc.) and qualitative (exploratory, focus groups, IDIs, etc.).
- Translate business problems into research objectives...
sources to deepen clients’ market knowledge (e.g., innovation category deep-dives, competitive brand and product analyses).
Opportunities to moderate in-depth interviews and focus groups for qualitativeresearch.
Provide support on developing research...
- Develop and refine customer segmentation frameworks across multiple products and personas: Identify, analyze...
Murphy Research is a full-service custom marketresearch firm known for our innovative research design and consultative approach. We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous...
- Design qualitative/quantitative research plans according to the requirements of the demand side, and coordinate the research work of both online and offline activities.
- Be sensitive to brand and B2C consumer industry...
Murphy Research is a full-service custom marketresearch firm known for our innovative research design and consultative approach. We produce groundbreaking qualitative and quantitative research through our focus on creative design, rigorous...
include:
Research and analytics- Overseeing and coordinating all phases of complex and varied communication research projects, including primary research projects (quantitative and qualitative), measurement and secondary research with oversight from...
to influence strategic direction, as well as develop tactical plans.
Responsibilities:
- Performs end-to-end market risk stress testing including scenario design, scenario implementation, results consolidation, internal and external reporting, and analyzes...
or more experience in custom primary marketresearch
- Expertise in qualitative and quantitative marketresearch methodologies
- Whole brained thinker who combines data with deep empathy and strong storytelling
- Comfort with ambiguity and ability...
- Construct and maintain financial models for M&A and financing scenarios
- Develop client presentations and transaction-related documents
- Research and assimilate market data related to public and private...
- Exceptional Leadership of Data Systems Building...
through methods like usability testing, field research, surveys, diary studies, and any other methods that deems impactful. In addition, you will analyze and triangulate qualitative and quantitative data to generate strategic and tactical insights along...
- Synthesize research findings from data sources (primary research, marketresearch, site analytics, A/B testing, secondary research, etc.) and clearly...
- Conduct independent desktop-based research for a particular disease therapy from various secondary sources (Researching assumptions on prevalent/treated population patient types, market...
conversations to be leveraged or disrupted by the brand.
Understand and use qualitative and quantitative research effectively.
Partner with Account Management (and clients) in understanding and addressing key business challenges and proactively seek untapped...