Marketing Manager
As a Marketing Executive, you will play a pivotal role in enhancing our clients brand presence and driving business growth through effective internal and external B2B communications, content creation, website development, and social media management. Your primary responsibilities will include:
1. Internal B2B Communications:
• Collaborating with various departments to understand their marketing needs and objectives.
• Developing internal communication strategies to align marketing efforts with overall business goals.
• Creating compelling presentations and materials for internal stakeholders to facilitate effective communication and collaboration.
2. External Communications:
• Building and maintaining relationships with external partners, clients, and vendors.
• Crafting persuasive messaging and content tailored to B2B audiences to promote our products/services.
• Developing marketing collateral such as brochures, case studies, and sales sheets to support external communication efforts.
3. Content Creation:
• Generating high-quality, engaging content across various channels, including blogs, whitepapers, emails, and newsletters.
• Conducting market research to identify industry trends and topics relevant to our target audience.
• Ensuring consistency in messaging and brand voice across all content platforms.
4. Website Development:
• Managing the development and maintenance of our company website to ensure it reflects our brand identity and messaging.
• Collaborating with web developers and designers to optimize website functionality and user experience.
• Monitoring website performance metrics and implementing strategies to improve traffic, engagement, and conversion rates.
5. Social Media Management:
• Developing and implementing social media strategies to increase brand awareness and drive engagement.
• Creating and curating content for various social media platforms, including LinkedIn, Twitter, and Facebook.
• Monitoring social media channels for trends, feedback, and opportunities to engage with our audience effectively.
• Bachelor’s degree in Journalism, Marketing, Communications, or related field.
• Proven experience in B2B marketing, preferably in a similar role.
• Strong written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Proficiency in content creation and copywriting, with a keen eye for detail and creativity.
• Experience with website development platforms
• Familiarity with social media management tools and analytics platforms.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• A collaborative mindset and the ability to work effectively within cross-functional teams.
1. Internal B2B Communications:
• Collaborating with various departments to understand their marketing needs and objectives.
• Developing internal communication strategies to align marketing efforts with overall business goals.
• Creating compelling presentations and materials for internal stakeholders to facilitate effective communication and collaboration.
2. External Communications:
• Building and maintaining relationships with external partners, clients, and vendors.
• Crafting persuasive messaging and content tailored to B2B audiences to promote our products/services.
• Developing marketing collateral such as brochures, case studies, and sales sheets to support external communication efforts.
3. Content Creation:
• Generating high-quality, engaging content across various channels, including blogs, whitepapers, emails, and newsletters.
• Conducting market research to identify industry trends and topics relevant to our target audience.
• Ensuring consistency in messaging and brand voice across all content platforms.
4. Website Development:
• Managing the development and maintenance of our company website to ensure it reflects our brand identity and messaging.
• Collaborating with web developers and designers to optimize website functionality and user experience.
• Monitoring website performance metrics and implementing strategies to improve traffic, engagement, and conversion rates.
5. Social Media Management:
• Developing and implementing social media strategies to increase brand awareness and drive engagement.
• Creating and curating content for various social media platforms, including LinkedIn, Twitter, and Facebook.
• Monitoring social media channels for trends, feedback, and opportunities to engage with our audience effectively.
• Bachelor’s degree in Journalism, Marketing, Communications, or related field.
• Proven experience in B2B marketing, preferably in a similar role.
• Strong written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Proficiency in content creation and copywriting, with a keen eye for detail and creativity.
• Experience with website development platforms
• Familiarity with social media management tools and analytics platforms.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• A collaborative mindset and the ability to work effectively within cross-functional teams.
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