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Global Creative Marketing Manager
Eriez | Erie | Full-time | apply.workable.com |
About Us:
Established in 1942, Eriez is a global leader in separation technologies. Our commitment to innovation has positioned us as a driving market force in several key technology areas including magnetic separation, flotation, metal detection and material handling equipment.
Our 900+ employees are dedicated to providing trusted technical solution to the mining, food, recycling, packaging, aggregate and other process industries. Headquartered in Erie, Pennsylvania (USA), Eriez designs, manufactures and markets on six continents through 12 wholly owned international subsidiaries and an extensive sales representative network.
About the Role:
We are looking for a Global Creative Marketing Manager to join our team. In this role, you will lead the strategic development and tactical implementation of external creative marketing initiatives that promote Eriez products and services globally, ensuring brand consistency across all platforms and products.
The Global Creative Marketing Manager reports to the Vice-President of Global Marketing.
Responsibilities:
• Develop, Manage and Execute the Marketing plans by working with an internal team of employees and external agencies to deliver a comprehensive set of tactics promoting Eriez globally including print advertising, product collateral and materials, website, digital marketing, trade shows, social media, video and more
• Ensure the company is communicating the right messaging within each region, market, and product segment to attract prospective customers and retain existing ones. Identify opportunities to enhance programs to drive sales growth, increase market share and elevate brand awareness
• Establish and track metrics (KPI’s) to monitor performance against corporate goals. Manage and report on annual budgets, monitor expenses and identify cost reduction opportunities as well as new investment options. Use data and analytics to test and optimize campaigns in support of marketing goals
• Work closely with the Manager of Global Marketing Communications to ensure alignment with public relations initiatives and internal communications. Establish relationships with external media partners, agencies, internal customers, stakeholders, and peers
• Global trade shows: collaborate with sales and marketing teams to define the strategy, messaging, promotional materials, and equipment within the event requirements. Handle the project management, set up and tear down of selected major trade shows
• Perform market, brand and product research as required
• Other related duties as assigned
Requirements
• Bachelor’s degree in Marketing or related field
• 10 years of Marketing experience in B2B is required. Marketing experience in the manufacturing industry is preferred
• Experience managing a marketing budget
• A successful track record working across the marketing mix
• Proven ability to manage multiple projects under pressure
• Strong written and verbal communication skills
• Proficiency with Microsoft office suite, including Word, PowerPoint, Excel, and Outlook
• Ability and willingness to travel internationally as needed (30%)
Benefits
• 401(k)
• Employer 401(k) matching
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance
Established in 1942, Eriez is a global leader in separation technologies. Our commitment to innovation has positioned us as a driving market force in several key technology areas including magnetic separation, flotation, metal detection and material handling equipment.
Our 900+ employees are dedicated to providing trusted technical solution to the mining, food, recycling, packaging, aggregate and other process industries. Headquartered in Erie, Pennsylvania (USA), Eriez designs, manufactures and markets on six continents through 12 wholly owned international subsidiaries and an extensive sales representative network.
About the Role:
We are looking for a Global Creative Marketing Manager to join our team. In this role, you will lead the strategic development and tactical implementation of external creative marketing initiatives that promote Eriez products and services globally, ensuring brand consistency across all platforms and products.
The Global Creative Marketing Manager reports to the Vice-President of Global Marketing.
Responsibilities:
• Develop, Manage and Execute the Marketing plans by working with an internal team of employees and external agencies to deliver a comprehensive set of tactics promoting Eriez globally including print advertising, product collateral and materials, website, digital marketing, trade shows, social media, video and more
• Ensure the company is communicating the right messaging within each region, market, and product segment to attract prospective customers and retain existing ones. Identify opportunities to enhance programs to drive sales growth, increase market share and elevate brand awareness
• Establish and track metrics (KPI’s) to monitor performance against corporate goals. Manage and report on annual budgets, monitor expenses and identify cost reduction opportunities as well as new investment options. Use data and analytics to test and optimize campaigns in support of marketing goals
• Work closely with the Manager of Global Marketing Communications to ensure alignment with public relations initiatives and internal communications. Establish relationships with external media partners, agencies, internal customers, stakeholders, and peers
• Global trade shows: collaborate with sales and marketing teams to define the strategy, messaging, promotional materials, and equipment within the event requirements. Handle the project management, set up and tear down of selected major trade shows
• Perform market, brand and product research as required
• Other related duties as assigned
Requirements
• Bachelor’s degree in Marketing or related field
• 10 years of Marketing experience in B2B is required. Marketing experience in the manufacturing industry is preferred
• Experience managing a marketing budget
• A successful track record working across the marketing mix
• Proven ability to manage multiple projects under pressure
• Strong written and verbal communication skills
• Proficiency with Microsoft office suite, including Word, PowerPoint, Excel, and Outlook
• Ability and willingness to travel internationally as needed (30%)
Benefits
• 401(k)
• Employer 401(k) matching
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance
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