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Marketing Manager
Raleigh | $84,200 - $130,600/year | careers.tripointehomes.com |
Overview:
Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in homebuilding and customer experience.
Tri Pointe Homes Raleigh is looking for an experienced individual to join our talented group as a Marketing Manager.
Position Highlights: As a key collaborative partner with the Leadership Team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments necessary to meet the Division's sales and customer satisfaction goals.
Position Responsibilities:
• Deliver on qualified lead goals by the community to achieve Division net sales plan, given local conversion rates.
• With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy.
• Collaborate with leadership to secure the annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an ongoing basis with formal biannual updates detailing brand & community actual and projected investment.
• Assess return on marketing investment using available analytics tools and make recommendations
• Collaborate on an ongoing basis with Marketing leadership on the status of the marketing communications plan, results attainment, and calls-to-action/offers.
• Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making
• Identify key competitors and stay abreast of local marketing activity.
• Execute the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates.
• Act as primary point-of-contact for ad agencies, interior design consultants, and signage vendors for new home galleries including signage, displays and collateral, model homes, and community amenities
• Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles, and landscape design.
• Coordinate local PR needs with external resources
• Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities
• Ability to successfully operate and adapt in an environment with changes to timelines, priorities, and tools
• Capable of confidently presenting and interacting with the Division leadership and the sales team
• Ability to develop and guide the direction of the marketing team
• Ensures appropriate staffing to meet department needs
• Utilizes recruiting and selection tools/processes to build organizational talent
• Delegates work according to employee's abilities and skills
• Evaluates employee's performance and plans for compensation actions based on that performance
• Provides developmental opportunities through identification of internal and external training opportunities
• Creates opportunities for employee growth
• Provides continuous coaching concerning functional and leadership standards (technical skills and behaviors)
• Other duties as assigned.
Position Qualifications:
• Minimum Bachelor's Degree in Marketing or Communications or equivalent required.
• A minimum 4 years related Marketing communications/planning experience in a Business-to-Consumer environment
• Homebuilding and/or real estate industry experience preferred
• Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred
• Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX, and CMS.
• Understanding of advertising law and ability to apply to the homebuilding industry.
• Ability to shift between strategic initiatives and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Experience establishing and managing a budget.
• Effective problem solving, data collection, and analysis skills.
• Excellent understanding of the full marketing mix
• Strong oral and written communication skills.
• Strong analytical skills paired with a creative mind
• Team-oriented with the ability to collaborate across functions.
At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business.
We believe our company’s strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.
Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors.
Please click here for a description of our personal information collection practices.
We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.
Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in homebuilding and customer experience.
Tri Pointe Homes Raleigh is looking for an experienced individual to join our talented group as a Marketing Manager.
Position Highlights: As a key collaborative partner with the Leadership Team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments necessary to meet the Division's sales and customer satisfaction goals.
Position Responsibilities:
• Deliver on qualified lead goals by the community to achieve Division net sales plan, given local conversion rates.
• With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy.
• Collaborate with leadership to secure the annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an ongoing basis with formal biannual updates detailing brand & community actual and projected investment.
• Assess return on marketing investment using available analytics tools and make recommendations
• Collaborate on an ongoing basis with Marketing leadership on the status of the marketing communications plan, results attainment, and calls-to-action/offers.
• Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making
• Identify key competitors and stay abreast of local marketing activity.
• Execute the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates.
• Act as primary point-of-contact for ad agencies, interior design consultants, and signage vendors for new home galleries including signage, displays and collateral, model homes, and community amenities
• Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles, and landscape design.
• Coordinate local PR needs with external resources
• Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities
• Ability to successfully operate and adapt in an environment with changes to timelines, priorities, and tools
• Capable of confidently presenting and interacting with the Division leadership and the sales team
• Ability to develop and guide the direction of the marketing team
• Ensures appropriate staffing to meet department needs
• Utilizes recruiting and selection tools/processes to build organizational talent
• Delegates work according to employee's abilities and skills
• Evaluates employee's performance and plans for compensation actions based on that performance
• Provides developmental opportunities through identification of internal and external training opportunities
• Creates opportunities for employee growth
• Provides continuous coaching concerning functional and leadership standards (technical skills and behaviors)
• Other duties as assigned.
Position Qualifications:
• Minimum Bachelor's Degree in Marketing or Communications or equivalent required.
• A minimum 4 years related Marketing communications/planning experience in a Business-to-Consumer environment
• Homebuilding and/or real estate industry experience preferred
• Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred
• Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX, and CMS.
• Understanding of advertising law and ability to apply to the homebuilding industry.
• Ability to shift between strategic initiatives and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Experience establishing and managing a budget.
• Effective problem solving, data collection, and analysis skills.
• Excellent understanding of the full marketing mix
• Strong oral and written communication skills.
• Strong analytical skills paired with a creative mind
• Team-oriented with the ability to collaborate across functions.
At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business.
We believe our company’s strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.
Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors.
Please click here for a description of our personal information collection practices.
We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.
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