Marketing Manager
The Well | New York | Full-time | $70,000/year | app.trinethire.com |
Our Story
THE WELL is your one-stop shop for wellness. We integrate modern medicine and ancient healing, focusing on whole-person care. Our services, products and experiences address the physical, mental and spiritual aspects of well-being to help you feel your best.
We started THE WELL to help you make wellness part of your every day — whether it’s kicking off a meditation practice or tackling a chronic health condition. Whatever your path may be, we’re here to guide you.
THE WELL New York
Adjacent to Union Square Park and just steps away from Fifth Avenue, THE WELL New York is an integrated wellness center in the heart of New York City. The 13,000-square-foot space brings together modern medicine and ancient healing practices that focus on whole-person health.
The brand’s flagship location includes a full-service spa (featuring a steam room, dry and infrared saunas, as well as treatment rooms for bodywork and skin care), a functional medicine practice and health coaching, Chinese medicine and acupuncture, an organic wellness café, yoga and meditation studios, a foot rub and IV therapy lounge and an innovative posture lab.
Every detail of THE WELL — thoughtful design, abundant amenities, expert-vetted products, well-sourced ingredients and more — is meant to help you make wellness part of your every day.
Location: 2 East 15th Street, New York, NY 10003
MARKETING MANAGER
The Marketing Manager supports the VP of Brand & Marketing in the planning & execution of marketing strategies for THE WELL brand and our Flagship location, THE WELL New York. This role assists in the development, management, execution and measurement of all aspects of the marketing, communications and branding strategies — including but not limited to social media, websites, public relations, advertising, collateral, video / photography assets, graphic design, etc.
— that maximizes exposure in order to increase revenue, grow membership and maintain NPS goals.
This role reports to the VP of Brand & Marketing. This is a remote, but NYC-based position that requires the ability to be at our NY location on occasion to oversee the successful implementation of key activations and marketing strategies.
If you have a drive for success, a passion for wellness, a strong desire to work in a growing startup and are looking for a new and exciting career opportunity in design we want to hear from you.
The Responsibilities
• Support and maintain sales & marketing strategies to meet key financial and brand objectives as well as maintain/enhance the image of THE WELL brand and THE WELL New York
• Evaluate guests' feedback, market conditions and competitor information to continually improve brand and marketing strategies
• Coordinate and manage the execution of all marketing, advertising, promotional activities and social media campaigns
• Work closely with key department leads to develop branded materials, creative collateral and seasonal promotions (eg. signage, sales collateral, etc.)
• Manage content creation and coordinate photo/video shoots for THE WELL New York in partnership with Art Director
• Manage all in-space messaging to members and guests including, but not limited to: front desk signage, electronic signage, in-space printed collateral, member newsletters, on-hold messages, confirmation emails, etc.
• Manage website's content management system to ensure information accuracy
• Manage Google Business Listings in partnership with SEO team to ensure information accuracy
• Assist in managing all marketing agencies (includes: public relations, email marketing, social media, paid media, SEO) and compile / distribute monthly reporting
• Partner with Sales team to execute promotions and campaigns to target members, past guests and local community
• Serve as point of contact for Friends of THE WELL ambassador/influencer program
• Oversee influencer and media visits, liaising with Operations Team to deliver the best possible experience
• Make recommendations for future testing / optimization on offer, copy / messaging, targeting and segmentation, creative and communication touchpoints
• Report on and analyze the efficiency of strategies; evaluate results in the context of broader business goals; and make recommendations on how to move the business forward
The Person We Need
• Bachelor's degree in Marketing or related field
• 3-6 years of experience in Marketing and Communications — ideally in hospitality, fitness or or wellness industries
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Sales leadership, Media Representatives, Public Relations firms)
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Proficiency with creative programs such as Adobe Photoshop, Adobe Illustrator, Canva
• Ability to multitask effectively, managing multiple projects while being cognizant of deadlines and priorities
Benefits & Perks
• Comprehensive benefits package including Medical, Dental, Vision & Supplemental Voluntary Insurance Plans
• Full-time & part-time paid time off
• Commuter benefits
• Paid maternity & paternity leave
• Perks, gym & multiple service discounts
• Professional development workshops & EAP
• Collaborative & pet-friendly HQ work environment
• Electronic Stipend
• Competitive salary and benefits package
• Opportunities for professional growth and career advancement
• A supportive and inclusive work environment that values creativity and innovation
• The chance to make a meaningful impact on the well-being of our clients through exceptional design experiences
Salary Range
$70,000 - $85,000
THE WELL is your one-stop shop for wellness. We integrate modern medicine and ancient healing, focusing on whole-person care. Our services, products and experiences address the physical, mental and spiritual aspects of well-being to help you feel your best.
We started THE WELL to help you make wellness part of your every day — whether it’s kicking off a meditation practice or tackling a chronic health condition. Whatever your path may be, we’re here to guide you.
THE WELL New York
Adjacent to Union Square Park and just steps away from Fifth Avenue, THE WELL New York is an integrated wellness center in the heart of New York City. The 13,000-square-foot space brings together modern medicine and ancient healing practices that focus on whole-person health.
The brand’s flagship location includes a full-service spa (featuring a steam room, dry and infrared saunas, as well as treatment rooms for bodywork and skin care), a functional medicine practice and health coaching, Chinese medicine and acupuncture, an organic wellness café, yoga and meditation studios, a foot rub and IV therapy lounge and an innovative posture lab.
Every detail of THE WELL — thoughtful design, abundant amenities, expert-vetted products, well-sourced ingredients and more — is meant to help you make wellness part of your every day.
Location: 2 East 15th Street, New York, NY 10003
MARKETING MANAGER
The Marketing Manager supports the VP of Brand & Marketing in the planning & execution of marketing strategies for THE WELL brand and our Flagship location, THE WELL New York. This role assists in the development, management, execution and measurement of all aspects of the marketing, communications and branding strategies — including but not limited to social media, websites, public relations, advertising, collateral, video / photography assets, graphic design, etc.
— that maximizes exposure in order to increase revenue, grow membership and maintain NPS goals.
This role reports to the VP of Brand & Marketing. This is a remote, but NYC-based position that requires the ability to be at our NY location on occasion to oversee the successful implementation of key activations and marketing strategies.
If you have a drive for success, a passion for wellness, a strong desire to work in a growing startup and are looking for a new and exciting career opportunity in design we want to hear from you.
The Responsibilities
• Support and maintain sales & marketing strategies to meet key financial and brand objectives as well as maintain/enhance the image of THE WELL brand and THE WELL New York
• Evaluate guests' feedback, market conditions and competitor information to continually improve brand and marketing strategies
• Coordinate and manage the execution of all marketing, advertising, promotional activities and social media campaigns
• Work closely with key department leads to develop branded materials, creative collateral and seasonal promotions (eg. signage, sales collateral, etc.)
• Manage content creation and coordinate photo/video shoots for THE WELL New York in partnership with Art Director
• Manage all in-space messaging to members and guests including, but not limited to: front desk signage, electronic signage, in-space printed collateral, member newsletters, on-hold messages, confirmation emails, etc.
• Manage website's content management system to ensure information accuracy
• Manage Google Business Listings in partnership with SEO team to ensure information accuracy
• Assist in managing all marketing agencies (includes: public relations, email marketing, social media, paid media, SEO) and compile / distribute monthly reporting
• Partner with Sales team to execute promotions and campaigns to target members, past guests and local community
• Serve as point of contact for Friends of THE WELL ambassador/influencer program
• Oversee influencer and media visits, liaising with Operations Team to deliver the best possible experience
• Make recommendations for future testing / optimization on offer, copy / messaging, targeting and segmentation, creative and communication touchpoints
• Report on and analyze the efficiency of strategies; evaluate results in the context of broader business goals; and make recommendations on how to move the business forward
The Person We Need
• Bachelor's degree in Marketing or related field
• 3-6 years of experience in Marketing and Communications — ideally in hospitality, fitness or or wellness industries
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Sales leadership, Media Representatives, Public Relations firms)
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Proficiency with creative programs such as Adobe Photoshop, Adobe Illustrator, Canva
• Ability to multitask effectively, managing multiple projects while being cognizant of deadlines and priorities
Benefits & Perks
• Comprehensive benefits package including Medical, Dental, Vision & Supplemental Voluntary Insurance Plans
• Full-time & part-time paid time off
• Commuter benefits
• Paid maternity & paternity leave
• Perks, gym & multiple service discounts
• Professional development workshops & EAP
• Collaborative & pet-friendly HQ work environment
• Electronic Stipend
• Competitive salary and benefits package
• Opportunities for professional growth and career advancement
• A supportive and inclusive work environment that values creativity and innovation
• The chance to make a meaningful impact on the well-being of our clients through exceptional design experiences
Salary Range
$70,000 - $85,000
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