Graphic Designer

Robert Half | Cary | www.roberthalf.com |
Day in the life

Retail and advertising assets
Branding
Develop and design visual identities for automotive brands, including logos, color schemes, typography, and overall branding aesthetics
Logos and layouts
Designing layouts for various automotive branding materials, including print ads, digital ads, brochures, catalogs, and promotional materials.
Arranging visual elements such as images, text, and graphics to engage the audience
Advertisement design
Conceptualizing and designing advertisements for print and digital platforms such as online/web and social media ads.
Collateral design
Creating collateral materials such as signage and letterheads that align with overall brand identity and enhance brand visibility across various touchpoints.
Typography
Selecting appropriate typefaces and establishing brand guidelines for typography usage across various marketing materials to maintain consistency and reinforce brand recognition.
Market research and trendy analysis
Staying informed about current automotive industry trends, consumer preferences and competitor branding strategies to inform design decisions and ensure brand remains relevant and competitive in the market

Print production and Digital Asset Management

Preparing design files and managing digital assets/graphics in an organized system for easy access and distribution. Retail branding, Layout
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