EVP of Marketing & Admissions
ESSENTIAL FUNCTIONS
• Develop, establish and maintain effective student recruitment (primarily college graduates and
mature young professionals) strategies for achievement of student acquisition targets.
• Includes team management, setting individual goals, evolving review mechanisms, motivation
and ensuring cost budgets are met pertaining to student enrolment.
• Generate required enquiry base.
• Online: To plan web/online strategies in concert with marketing and implement the same. Key
metrics include time to market and in process time through the admissions funnel. Keep updated
and clued into emerging online trends and vociferous consumer of online media. Maintain
expertise in use of web as a medium to fulfil business objectives.
• Communications and Events: To plan PR and related strategies and facilitate implementation of
the same to optimize student recruitment Key metrics include coverage, monetary value and
footfalls/enquiries and conversion.
• Build and reinforce brand objectives.
• Critical responsibilities include admissions activities to deliver short term and long-term
business objectives: Ø Delivery on AOP (Annual Operating Plan) numbers
Executive Vice President of Admissions & Marketing
Ø Market expansion and market share growth
Ø Product management: Healthy product portfolio mix, roll out, product wise revenue and
profitability
Ø Engagement with functional teams and academic teams
• Create complete Admissions Tool mix: STP (Segmentation-Targeting-Positioning), Tools at each
stage of funnel, CRM planning, Admissions Campaign planning & execution, On Ground and
Online Events, Market intelligence management, Mature counselling to students, Script
management and adhering to regulatory requirements for admissions.
• Understand consumer behavior (prospective students), generate insights and convert them into
winning propositions product propositions.
• Production: To design and produce essential admissions collaterals in collaboration with
Marketing department.
• Operations: Ensure efficiencies, productivity and effectiveness of the Admissions department on
an overall basis. Key metrics include: a) adherence to budgets, savings & b) Turnaround Time c)
Funnel Process time d) Lead generation & conversion metrics
• Ensure in-depth market intelligence so that student orientation can be
operationally addressed.
• Identify sources and avenues to reach qualified students who apply to United States Medical
Schools and who are not accepted. Identify new sources of potential students based on a rigorous Student recruitment
• Develop, establish and maintain effective student recruitment (primarily college graduates and
mature young professionals) strategies for achievement of student acquisition targets.
• Includes team management, setting individual goals, evolving review mechanisms, motivation
and ensuring cost budgets are met pertaining to student enrolment.
• Generate required enquiry base.
• Online: To plan web/online strategies in concert with marketing and implement the same. Key
metrics include time to market and in process time through the admissions funnel. Keep updated
and clued into emerging online trends and vociferous consumer of online media. Maintain
expertise in use of web as a medium to fulfil business objectives.
• Communications and Events: To plan PR and related strategies and facilitate implementation of
the same to optimize student recruitment Key metrics include coverage, monetary value and
footfalls/enquiries and conversion.
• Build and reinforce brand objectives.
• Critical responsibilities include admissions activities to deliver short term and long-term
business objectives: Ø Delivery on AOP (Annual Operating Plan) numbers
Executive Vice President of Admissions & Marketing
Ø Market expansion and market share growth
Ø Product management: Healthy product portfolio mix, roll out, product wise revenue and
profitability
Ø Engagement with functional teams and academic teams
• Create complete Admissions Tool mix: STP (Segmentation-Targeting-Positioning), Tools at each
stage of funnel, CRM planning, Admissions Campaign planning & execution, On Ground and
Online Events, Market intelligence management, Mature counselling to students, Script
management and adhering to regulatory requirements for admissions.
• Understand consumer behavior (prospective students), generate insights and convert them into
winning propositions product propositions.
• Production: To design and produce essential admissions collaterals in collaboration with
Marketing department.
• Operations: Ensure efficiencies, productivity and effectiveness of the Admissions department on
an overall basis. Key metrics include: a) adherence to budgets, savings & b) Turnaround Time c)
Funnel Process time d) Lead generation & conversion metrics
• Ensure in-depth market intelligence so that student orientation can be
operationally addressed.
• Identify sources and avenues to reach qualified students who apply to United States Medical
Schools and who are not accepted. Identify new sources of potential students based on a rigorous Student recruitment
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