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Residences Marketing & Communications Manager- Americas
Miami | careers.aman.com |
Aman:
At Aman we are on a mission to create the world’s ultimate luxury lifestyle brand; hotels, resorts, homes, experiences, and products which transform our guests’ and owners’ perspectives and daily lives. To achieve our ambitions, we capitalise on our unique combination of world-class and diverse talent, unmatched design, and access to locations, cultures, and experiences few are privy to. We live by the ‘Aman way of life’ – a mindset shared by our guests, homeowners and employees which creates a lifelong sense of belonging driven by our values of:
• Invest in individuality – fostering an environment where each person can push boundaries, take risks, and challenge norms.
• Nurture pathfinder spirit – exploring experiences, opportunities and locations which transform into exciting new ventures.
• Act like owners – taking charge, leading by example and an immense sense of pride in our work.
• Celebrate communities – ensuring that every member of our community is looked after and nurtured in a compassionate, respectful, and collaborative manner.
Location:
This position is located at our corporate office in Miami, USA.
Overview:
The Residences Marketing & Communications Manager- Americas will be responsible for implementing marketing and PR activities to support the successful launch and sales of Aman Residence projects across the Asia Pacific region.
This role will report to the Senior Director of Marketing & Communications, working closely to align APAC marketing and communications activity with the global strategic plan for the division. This role will also work with Aman’s global brand and marketing teams to ensure alignment with the overarching brand identity and activities.
Responsibilities:
• Work alongside Senior Director of Marketing & Comms to develop marketing and communications plans for each project, with trackable goals and targets
• Lead on executing activities within the agreed strategic plans for each project
• Develop APAC project-specific marketing requirements during all phases of the project development, from brochures and hoardings to wayfinding and collateral to support sales initiatives, as needed
• Act as the voice for marketing and communications in all relevant APAC Residence project meetings with internal and external stakeholders to ensure all required activities are on track
• Act as the conduit between Residences team and the Global Marketing Team to ensure all APAC project updates are shared, as well as key deadlines, timelines and milestones
• Act as brand champion for Aman Residences, giving strategic and creative consideration to all available owned channels, utilising these to maximise awareness of all relevant projects
• Lead on briefing respective marketing specialists, e.g. CRM, performance marketing, social media, brand, etc., on required content and campaigns
• Work closely with external PR agencies to drive relevant media coverage of APAC Aman Residence projects
• Respond directly to relevant media enquiries surrounding APAC Aman Residence projects
• Assist with planning of existing and pipeline development projects for business development and client/developer presentation.
Qualifications:
• Excellent communication skill in English, with additional language preferred
• University degree in the relevant field
• Minimum of 6-8 years of experience in luxury marketing
• Proven experience in a similar role with a deep understanding of the ultra-luxury sector
• Experience working within real estate beneficial, but not essential
• Strong organisational and time management skills
• Self-starter, able to work autonomously once on-boarded in a fast-paced environment
• Proven experience of working under pressure managing multiple projects
• Ability to develop and maintain positive relationships with senior stakeholders, both external and internal
• Excellent communication skills, both written and verbal
• Positive and engaging personality
• Very high attention to detail
• Proficiencies in PowerPoint, InDesign, and Excel
At Aman we are on a mission to create the world’s ultimate luxury lifestyle brand; hotels, resorts, homes, experiences, and products which transform our guests’ and owners’ perspectives and daily lives. To achieve our ambitions, we capitalise on our unique combination of world-class and diverse talent, unmatched design, and access to locations, cultures, and experiences few are privy to. We live by the ‘Aman way of life’ – a mindset shared by our guests, homeowners and employees which creates a lifelong sense of belonging driven by our values of:
• Invest in individuality – fostering an environment where each person can push boundaries, take risks, and challenge norms.
• Nurture pathfinder spirit – exploring experiences, opportunities and locations which transform into exciting new ventures.
• Act like owners – taking charge, leading by example and an immense sense of pride in our work.
• Celebrate communities – ensuring that every member of our community is looked after and nurtured in a compassionate, respectful, and collaborative manner.
Location:
This position is located at our corporate office in Miami, USA.
Overview:
The Residences Marketing & Communications Manager- Americas will be responsible for implementing marketing and PR activities to support the successful launch and sales of Aman Residence projects across the Asia Pacific region.
This role will report to the Senior Director of Marketing & Communications, working closely to align APAC marketing and communications activity with the global strategic plan for the division. This role will also work with Aman’s global brand and marketing teams to ensure alignment with the overarching brand identity and activities.
Responsibilities:
• Work alongside Senior Director of Marketing & Comms to develop marketing and communications plans for each project, with trackable goals and targets
• Lead on executing activities within the agreed strategic plans for each project
• Develop APAC project-specific marketing requirements during all phases of the project development, from brochures and hoardings to wayfinding and collateral to support sales initiatives, as needed
• Act as the voice for marketing and communications in all relevant APAC Residence project meetings with internal and external stakeholders to ensure all required activities are on track
• Act as the conduit between Residences team and the Global Marketing Team to ensure all APAC project updates are shared, as well as key deadlines, timelines and milestones
• Act as brand champion for Aman Residences, giving strategic and creative consideration to all available owned channels, utilising these to maximise awareness of all relevant projects
• Lead on briefing respective marketing specialists, e.g. CRM, performance marketing, social media, brand, etc., on required content and campaigns
• Work closely with external PR agencies to drive relevant media coverage of APAC Aman Residence projects
• Respond directly to relevant media enquiries surrounding APAC Aman Residence projects
• Assist with planning of existing and pipeline development projects for business development and client/developer presentation.
Qualifications:
• Excellent communication skill in English, with additional language preferred
• University degree in the relevant field
• Minimum of 6-8 years of experience in luxury marketing
• Proven experience in a similar role with a deep understanding of the ultra-luxury sector
• Experience working within real estate beneficial, but not essential
• Strong organisational and time management skills
• Self-starter, able to work autonomously once on-boarded in a fast-paced environment
• Proven experience of working under pressure managing multiple projects
• Ability to develop and maintain positive relationships with senior stakeholders, both external and internal
• Excellent communication skills, both written and verbal
• Positive and engaging personality
• Very high attention to detail
• Proficiencies in PowerPoint, InDesign, and Excel
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