Corporate Marketing Manager
Orlando | corporate-kesslercollection.icims.com |
Overview:
AN INSPIRING CAREER AWAITS YOU!
The Kessler Collection is made up of 12 artful hotel and resort properties, 25 restaurants, and over 1,700 Grand Performers across ten states, we continue to grow and so will you! The opportunities are endless. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our Grand Performers learning, development, and well-being.
We believe people want to be inspired!
Our Grand Performers Receive Many Benefits Including:
• Marriott Employee Discounts Worldwide
• Competitive Wage & Discretionary Bonus Program
• Medical, Dental, Vision Insurance
• Company-Sponsored Life Insurance
• Short & Long-Term Disability Insurance
• Pet Insurance
• Tuition Reimbursement Program
• 401(K) with Discretionary Company Matching Contributions
• Employee Assistance Program
Responsibilities:
JOB SUMMARY
This position is responsible for managing and implementing the marketing strategy and tactics for The Kessler Collection and its expanding portfolio of hotels, restaurants, and experiences. This role acts as a liaison among the properties, corporate team, and external vendors, cultivating strong relationships with partners to ensure that appropriate support is provided.
CORE RESPONSIBILITIES
• Manage all communications and projects between the marketing department, on-property teams, and agencies to keep all communications succinct and ensure all projects are completed on time.
• Primary contact for on-property teams to stay current with property events and marketing needs.
• Corporate Director support - Collaborate with Corporate Directors to understand overarching business goals and align marketing strategies accordingly.
• Campaign support - Assist in the development and execution of marketing campaigns to drive brand awareness, bookings, and lead generation.
• Project management - planning, managing and executing projects related to marketing needs.
• Content development and distribution - developing, planning, and implementing the organization's social media content strategy.
• Platform management - Tailor and maintain social media profiles to align with the brand's visual and messaging standards.
• Copywriting - Craft compelling and persuasive copy for a range of marketing materials, including advertisements, email campaigns, website content, and more. Assist with social media needs that are not fulfilled by social media agency such as copywriting approval, Instagram stories, etc.
• Content audits - Manage all content, imagery and accuracy on all platforms not limited to websites, intranets, and platforms. Audit all owned marketing channels to ensure they remain accurate and up-to-date.
• Industry trends - Stay informed about industry trends, competitor activities, and emerging content marketing strategies.
• Manage all content, imagery, and accuracy on all marketing channels such as websites, review sites, DAM’s, etc.
• Establish and oversee processes for content creation, content calendars, and marketing workflows.
• Collaborates on concept creation, trafficking, and archival of all sales and marketing collateral, ensuring materials are distributed appropriately.
• Development and filing of all marketing Standard Operating Procedures (SOPs).
• Manage and secure all domains and trademarks relevant to the marketing department.
Qualifications:
KNOWLEDGE, SKILLS, AND ABILITIES
• Excellent time management and organization skills - Responds to requests for service and assistance; Meets commitments. Completes work in timely manner; Strives to increase productivity; Works quickly.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits feedback to improve service.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens for clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
MINIMUM QUALIFICATIONS
• Excellent computer skills in the use of Microsoft Office applications, including Word, Excel, and PowerPoint – Required
• Adobe Creative Suite, Photoshoot, InDesign and Illustrator – Recommended
• Familiarization with Facebook Business Manager, Canva, Planoly, Hootsuite, and similar product – Required
• Marketing experience – Required
• Marketing analytics experience - Recommended
• Hospitality experience – Required
• Luxury experience – Recommended
WORK ENVIRONMENT
• The majority of time will be spent in doors in class A office space.
• Candidate must be comfortable working in a shared space, with constant noise, without the use of a private office.
• Overtime is frequently required with or without notice.
• Schedules may vary from week to week based on business demands.
• This position frequently interacts with the Marketing department and is required to communicate within deadlines.
• This position maintains direct contact with external vendors on behalf of the company, and may be required to host meetings and/or attend industry related events.
PHYSICAL DEMANDS
• The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the incumbent is regularly required to sit, stoop, bend and crouch on a daily basis.
• Reach with hands and arms, use fingers to handle or feel.
• While performing the duties of this job, the incumbent is regularly required to travel by foot, four-wheel motorized ATV, car, bus, airplane or other means of transportation which require sitting, waiting and standing for long and short periods of time.
{{
The Kessler Collection is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
}}
AN INSPIRING CAREER AWAITS YOU!
The Kessler Collection is made up of 12 artful hotel and resort properties, 25 restaurants, and over 1,700 Grand Performers across ten states, we continue to grow and so will you! The opportunities are endless. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our Grand Performers learning, development, and well-being.
We believe people want to be inspired!
Our Grand Performers Receive Many Benefits Including:
• Marriott Employee Discounts Worldwide
• Competitive Wage & Discretionary Bonus Program
• Medical, Dental, Vision Insurance
• Company-Sponsored Life Insurance
• Short & Long-Term Disability Insurance
• Pet Insurance
• Tuition Reimbursement Program
• 401(K) with Discretionary Company Matching Contributions
• Employee Assistance Program
Responsibilities:
JOB SUMMARY
This position is responsible for managing and implementing the marketing strategy and tactics for The Kessler Collection and its expanding portfolio of hotels, restaurants, and experiences. This role acts as a liaison among the properties, corporate team, and external vendors, cultivating strong relationships with partners to ensure that appropriate support is provided.
CORE RESPONSIBILITIES
• Manage all communications and projects between the marketing department, on-property teams, and agencies to keep all communications succinct and ensure all projects are completed on time.
• Primary contact for on-property teams to stay current with property events and marketing needs.
• Corporate Director support - Collaborate with Corporate Directors to understand overarching business goals and align marketing strategies accordingly.
• Campaign support - Assist in the development and execution of marketing campaigns to drive brand awareness, bookings, and lead generation.
• Project management - planning, managing and executing projects related to marketing needs.
• Content development and distribution - developing, planning, and implementing the organization's social media content strategy.
• Platform management - Tailor and maintain social media profiles to align with the brand's visual and messaging standards.
• Copywriting - Craft compelling and persuasive copy for a range of marketing materials, including advertisements, email campaigns, website content, and more. Assist with social media needs that are not fulfilled by social media agency such as copywriting approval, Instagram stories, etc.
• Content audits - Manage all content, imagery and accuracy on all platforms not limited to websites, intranets, and platforms. Audit all owned marketing channels to ensure they remain accurate and up-to-date.
• Industry trends - Stay informed about industry trends, competitor activities, and emerging content marketing strategies.
• Manage all content, imagery, and accuracy on all marketing channels such as websites, review sites, DAM’s, etc.
• Establish and oversee processes for content creation, content calendars, and marketing workflows.
• Collaborates on concept creation, trafficking, and archival of all sales and marketing collateral, ensuring materials are distributed appropriately.
• Development and filing of all marketing Standard Operating Procedures (SOPs).
• Manage and secure all domains and trademarks relevant to the marketing department.
Qualifications:
KNOWLEDGE, SKILLS, AND ABILITIES
• Excellent time management and organization skills - Responds to requests for service and assistance; Meets commitments. Completes work in timely manner; Strives to increase productivity; Works quickly.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits feedback to improve service.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens for clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
MINIMUM QUALIFICATIONS
• Excellent computer skills in the use of Microsoft Office applications, including Word, Excel, and PowerPoint – Required
• Adobe Creative Suite, Photoshoot, InDesign and Illustrator – Recommended
• Familiarization with Facebook Business Manager, Canva, Planoly, Hootsuite, and similar product – Required
• Marketing experience – Required
• Marketing analytics experience - Recommended
• Hospitality experience – Required
• Luxury experience – Recommended
WORK ENVIRONMENT
• The majority of time will be spent in doors in class A office space.
• Candidate must be comfortable working in a shared space, with constant noise, without the use of a private office.
• Overtime is frequently required with or without notice.
• Schedules may vary from week to week based on business demands.
• This position frequently interacts with the Marketing department and is required to communicate within deadlines.
• This position maintains direct contact with external vendors on behalf of the company, and may be required to host meetings and/or attend industry related events.
PHYSICAL DEMANDS
• The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the incumbent is regularly required to sit, stoop, bend and crouch on a daily basis.
• Reach with hands and arms, use fingers to handle or feel.
• While performing the duties of this job, the incumbent is regularly required to travel by foot, four-wheel motorized ATV, car, bus, airplane or other means of transportation which require sitting, waiting and standing for long and short periods of time.
{{
The Kessler Collection is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
}}
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