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Marketing Strategist (Email Marketing)

New York | www.resume-library.com |
Alchemy Worx is an audience management and retention agency specializing in email marketing, SMS marketing, and paid social. The agency offers businesses advanced marketing services, utilizing time-tested methods, and procedures to secure a higher rate of customer retention.
The Marketing Strategist is responsible for expanding and deepening relationships with customers, and maximizing profitability for Alchemy Worx through best-in-class advanced analytics and providing accurate and timely reporting. The Marketing Strategist dissects and analyzes clients’ customer databases, marketing calendars, and automation roadmaps to direct opportunity and ROI.
The Marketing Strategist will then construct a customized customer lifecycle strategy that is perfectly suited for the clients’ needs.

We are looking for a tech savvy person who is ambitious and an aggressive self-starter. The ideal candidate should have the ability to manage data analytics, create reports in excel. This is a client-facing role handling all phases of customer marketing programs, including planning, budgeting, creative development, data processing, production, and results tracking.
The successful candidate will manage the satisfaction of client accounts and ensure service level agreements are maintained.

This will be a hybrid role for NYC-based candidates, with 3 days a week in office.

What You'll Do:

Create Digital Marketing plan from customer data

Perform analyses, with a data analyst, of marketing data to extract actionable insights to help drive customer and internal decisions

Communicate data-driven insights and recommendations to client and for internal use

Develop thorough understanding of user data flow and recommend best practices to streamline data flow, processes and related standards

Work closely with cross-functional teams of data analysts, designers, client service managers, and others across the company who are passionate about the company’s success

Maintain internal and external controls to store and retrieve client data, reports, marketing material, and other data

Work with Account Managers on Project Plans and Roadmaps

Create concepts for Test Plans and marketing campaigns

Communicate, maintain and drive project timelines for all campaigns

Manage the client relationship via written and verbal communication

Lead quarterly and annual business reviews

Oversee project quality control and navigating client approvals throughout the project

Maintain weekly status report to share with client and internal teams

Requirements
  2.  5 years of Strategy Experience

2+ years of CRM or Digital Marketing or 2+ years of Online Retail Marketing experience or Enterprise experience

Experience creating A/B Test Plans, Automated trigger flows / journeys, audience segmentation

Excellent presentation and storytelling skills (oral and written)

Excellent knowledge of Excel, Word, and PowerPoint

Strong analytical skills and experience with analytics and reporting tools for all channels

Candidate must thrive in a semi-structured environment

Should demonstrate a passion for marketing and technology

Knowledge of project management tools and resources

Strong work ethic, skilled at prioritizing and managing time; Comfortable with tight deadlines; organized, efficient, detail-oriented and able to multitask

Must be an excellent team player; possess the ability to work well independently, think creatively, solve problems, and take initiative

Professional demeanor and excellent listener who is able to foster client relationships and earn role as a trusted advisor

Strong problem solving skills and ability to easily adapt to change

Preferred Skills/Experience:

Process improvement experience

Management and communication with globally dispersed teams

Knowledge of Digital Marketing platforms and Analytics platforms

Project Management Experience

Benefits

Salary range $80-110k, based on experience

Unlimited PTO policy

Fully covered medical, dental and vision insurance

Hybrid team, local in-office and remote team members around the country

401k with company match