DoorDashRochester
Available in over 4,000 cities in the U.S, DoorDash connects local businesses and local drivers (called Dashers) with opportunities to earn, work, and live.All you need is a mode of transportation (bike, car, scooter) and a smartphone to start making money.You can even sign up and begin working that...
HEPCOVictor
We are seeking experienced surveyor to perform as Survey Party Chief to work under a Licensed Surveyor; must be able to work alone and/or lead team in performing general surveying and mapping (topographic, boundary replacement, construction, hazardous waste site, and as-built surveying and mapping),...
DoorDashPalmyra
Available in over 4,000cities in the U.S, DoorDash connects local businesses and localdrivers (called Dashers) with opportunities to earn, work, andlive.All you need is a mode oftransportation (bike, car, scooter) and a smartphone to startmaking money.You can even sign up and beginworking that same ...
Nesco Resource, LLCVictor (NY), 16 mi from Rochester
Responsibilities:
Develop and implement social media strategies to increase brand awareness and engagement.
Manage day-to-day activities across various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
Create...
Multi-Color CorporationRochester
Build your Career with an Industry Leader
As the global leader of premium labels, MCC helps brands stand out in competitive markets and inspire positive consumer experiences. Backed by over a century of printing experience, MCC is focused...
Fidelity TalentSource LLCRochester
clients.
The Purpose of Your Role
Working in our Investor Center, you will engage face-to-face with your customers, offering guidance and personalized planning, while helping extend the reach of the firms brand. We fully support you with an open...
Family First HomecareNew York State
with customers, suppliers and employees.
BlueLinx (NYSE: BXC) is a leading wholesale distributor of building and industrial products in the United States with over 70,000 branded and private-label products, and a broad distribution footprint servicing all 50...
Amgen Inc. (IR)New York State
Specialty Representative to deliver on our commitment to serve patients. The Specialty Representative/Senior Specialty Representative acts as the primary customer contact and is responsible for implementing marketing strategy and promoting Amgen products...
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Director of Marketing
Ithaca Hummus | Rochester | www.resume-library.com |
Title: Director of Marketing – Ithaca Hummus
Location: Rochester, NY
Company Overview: We are a founder led Consumer Packaged Goods (CPG) brand dedicated to disrupting the category with innovative products that enhance consumers' lives. Our mission is to make eating well easy, with minimal ingredients and maximum taste.
We challenge the status quo, inspire healthy living, and cultivate meaningful connections with our community. We're seeking a passionate and creative Director of Marketing to lead our brand's growth.
Role Overview: As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy to drive sales growth by generating product trial, brand awareness, and consumer retention. You'll work closely with cross-functional teams to align marketing initiatives with business objectives and ensure consistency in messaging and branding.
This role requires a blend of strategic thinking, hands-on execution, and a deep understanding of consumer behavior and market trends.
Responsibilities:
Develop a brand strategy and execute integrated marketing plans to drive product trial, brand awareness, and retention.
Cultivate and lead a cohesive effort across the marketing team and cross functionally to systemize and continually optimize our growth tactics and results.
Create short-, medium-, and long-term organizational plans for the marketing department.
Conduct ongoing research to refine our target market and our understanding of what drives purchase intent in our category and for our brand/products.
Build an annual marketing calendar aligned with our sales plans and retailer specific goals and opportunities.
Lead the development of brand positioning, messaging, and creative assets that resonate with our target audience and differentiate us in the market.
Collaborate with product development teams to bring new products to market, from concept ideation to launch strategy.
Drive digital marketing initiatives, including email marketing, social media, influencer partnerships, retailer media, and other performance marketing campaigns.
Utilize data-driven insights to optimize marketing campaigns, improve ROI, and drive continuous improvement.
Manage the brand's social media presence, content strategy, and community engagement efforts to foster brand loyalty and advocacy.
Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and innovation.
Build and nurture relationships with external partners, agencies, and vendors to support marketing initiatives and maximize resources.
Establish KPIs and metrics to track the effectiveness of marketing efforts, providing regular reporting and insights to key stakeholders.
Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
Join us in shaping the future of our brand and making a meaningful impact on the lives of consumers. If you're a strategic thinker, creative problem-solver, and passionate about driving growth in the CPG space, we want to hear from you! Apply now to be part of our journey.
Requirements
Bachelor's degree in Marketing, Business, or related field; MBA preferred.
7+ years of marketing experience, preferably in the CPG industry, with a proven track record of driving brand growth and visibility.
Strong strategic thinking, analytical skills, and ability to translate insights into actionable marketing strategies.
Deep understanding of relevant marketing channels, specifically retail media, social media, email, and word of mouth marketing.
Experience managing cross-functional teams and external partners to execute integrated marketing campaigns.
Excellent communication skills, with the ability to articulate ideas clearly and inspire others.
Creative thinker with a passion for storytelling and brand building.
Entrepreneurial mindset with a willingness to roll up sleeves and execute hands-on when needed.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Benefits
Salary: $150,000 - $180,000
Bonus Potential: 15% of base salsary
Full Health Benefits
401K + Company Match
Location: Rochester, NY
Company Overview: We are a founder led Consumer Packaged Goods (CPG) brand dedicated to disrupting the category with innovative products that enhance consumers' lives. Our mission is to make eating well easy, with minimal ingredients and maximum taste.
We challenge the status quo, inspire healthy living, and cultivate meaningful connections with our community. We're seeking a passionate and creative Director of Marketing to lead our brand's growth.
Role Overview: As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy to drive sales growth by generating product trial, brand awareness, and consumer retention. You'll work closely with cross-functional teams to align marketing initiatives with business objectives and ensure consistency in messaging and branding.
This role requires a blend of strategic thinking, hands-on execution, and a deep understanding of consumer behavior and market trends.
Responsibilities:
Develop a brand strategy and execute integrated marketing plans to drive product trial, brand awareness, and retention.
Cultivate and lead a cohesive effort across the marketing team and cross functionally to systemize and continually optimize our growth tactics and results.
Create short-, medium-, and long-term organizational plans for the marketing department.
Conduct ongoing research to refine our target market and our understanding of what drives purchase intent in our category and for our brand/products.
Build an annual marketing calendar aligned with our sales plans and retailer specific goals and opportunities.
Lead the development of brand positioning, messaging, and creative assets that resonate with our target audience and differentiate us in the market.
Collaborate with product development teams to bring new products to market, from concept ideation to launch strategy.
Drive digital marketing initiatives, including email marketing, social media, influencer partnerships, retailer media, and other performance marketing campaigns.
Utilize data-driven insights to optimize marketing campaigns, improve ROI, and drive continuous improvement.
Manage the brand's social media presence, content strategy, and community engagement efforts to foster brand loyalty and advocacy.
Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and innovation.
Build and nurture relationships with external partners, agencies, and vendors to support marketing initiatives and maximize resources.
Establish KPIs and metrics to track the effectiveness of marketing efforts, providing regular reporting and insights to key stakeholders.
Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
Join us in shaping the future of our brand and making a meaningful impact on the lives of consumers. If you're a strategic thinker, creative problem-solver, and passionate about driving growth in the CPG space, we want to hear from you! Apply now to be part of our journey.
Requirements
Bachelor's degree in Marketing, Business, or related field; MBA preferred.
7+ years of marketing experience, preferably in the CPG industry, with a proven track record of driving brand growth and visibility.
Strong strategic thinking, analytical skills, and ability to translate insights into actionable marketing strategies.
Deep understanding of relevant marketing channels, specifically retail media, social media, email, and word of mouth marketing.
Experience managing cross-functional teams and external partners to execute integrated marketing campaigns.
Excellent communication skills, with the ability to articulate ideas clearly and inspire others.
Creative thinker with a passion for storytelling and brand building.
Entrepreneurial mindset with a willingness to roll up sleeves and execute hands-on when needed.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Benefits
Salary: $150,000 - $180,000
Bonus Potential: 15% of base salsary
Full Health Benefits
401K + Company Match
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