Digital Project Manager

Robert Half | Franklin | www.roberthalf.com |
We are offering a role for a Digital Project Manager in Franklin, Tennessee. This role primarily focuses on managing digital marketing projects, including the activation of digital marketing campaigns, consultation, and effective utilization of marketing development funds.
This role involves working within the telecom industry, with a specific focus on digital marketing strategies.

Responsibilities:

 •  Proactively manage assigned accounts to ensure effective usage of the Digital Marketing Resource Center portal.
 •  Assist partners with integrated digital marketing campaigns and paid advertising.
 •  Regularly meet with partner accounts providing updates on available product and solution campaigns, content, and features of their portal.
 •  Make informed recommendations on website, ad content, and campaigns based on Google Analytics performance, ad performance, and established best practices.
 •  Maintain a strong knowledge of email marketing, Google Ads, Paid Social, Google Analytics, and Integrated Marketing Campaigns.
 •  Conduct in-depth analysis of owned accounts, including advertising strategies and expenditure.
 •  Provide regular reporting to the Team Lead on the status of accounts and overall performance.
 •  Leverage skills in Content Management System (CMS), CRM, Database, Brand Awareness, Campaign Planning, Deliverable, Design, Digital, Google Analytics, Google Ad, Google Ad Manager, Marketing Campaign, Digital Media Campaigns, Direct Marketing Campaigns, Paid Social, On-site SEO, On-Page SEO, Key account management, and Account Management. • Proven experience as a Digital Project Manager or similar role in digital marketing or advertising
 •  Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) software
 •  Familiarity with database management
 •  Demonstrated knowledge in building brand awareness and campaign planning
 •  Ability to manage deliverables within the specified deadlines
 •  Creative design skills with a strong understanding of digital trends
 •  Proficiency in Google Analytics 4 (GA4), Google Ad, Google Ad Manager, and Google Analytics
 •  Experience in planning and executing marketing campaigns, digital media campaigns, and direct marketing campaigns
 •  Expertise in Paid Social, On-site SEO, and On-Page SEO
 •  Experience in key account management and overall account management
 •  Ability to work collaboratively with teams and manage multiple projects simultaneously.
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